Fairfirst is the amalgamated entity of Union Assurance General and the former Asian Alliance General Insurance. Fairfirst is backed by Fairfax, one of the largest general insurance groups in the world specializing in insurance, reinsurance, and investment management.
As a leading insurance company in Sri Lanka, FairFirst serves individuals, businesses and institutions across the island. They have a versatile workforce of 1400 agents spread across a network of 54 service centers.
In the current day an age, almost 75% of internet users depend on quick online solutions for their issues as noticeable in many industries like retail, banking and insurance. FairFirst having set a benchmark in providing consistently good customer service wanted a channel to engage with customers 24×7 and serve digitally on demand. Majority of the queries being a standard set of FAQs’ FairFirst entrusted SimpleWorks Business Solutions to implement an AI-based Chatbot solution to extended support services via a virtual agent who is available 24×7 and is ready to take on key customers queries related to Payments status checks, document submissions, FAQ’s and many more.