Campaign management for market reach
Why is Digital Marketing Important?
Marketing function is all about market research and generating high quality leads and opportunities for the sales team. This typically involves appropriately segmenting the market, targeting the right potential customers and positioning the company offerings towards the selected market. These activities can be driven against new leads/targets to identify new potential customers and also towards existing customers to increase the share of their wallet.
Digital Marketing Capabilities Include
For An Easy-To-Adapt And Effective Marketing
Generate More Leads With SimpleCRM
Marketing function is all about market research and generating high quality leads & opportunities for the sales team. This typically involves appropriately segmenting the market, targeting the right potential customers and positioning the company offerings towards the selected market. These activities can be driven against new leads/targets to identify new potential customers and also towards existing customers to increase the share of their wallet.
Targeted Campaign Management
Create marketing lists and groups using specific criteria.
Record and re-use successful campaign lists or import existing mailing lists.
Create sub-lists of responses for future campaigns.
Send personalized and individualized email campaign to all targets.
Maintain Email SMS Templates
Save time by creating multiple email and SMS templates so you don’t have to re-enter the same information for future campaigns. These templates can be used to run multiple marketing campaigns.
Campaign Budget & Calculate ROI
Help marketers and salespeople to know where to focus email-marketing efforts to lead a customer through the funnel and make a sale.
Maintain Marketing Collaterals
Marketing CRM enables marketing team to consolidate all their targets, leads, contacts, market research articles, marketing collateral and other market & customer data into a single system.
SimpleCRM provides ability to target the desired market segment with email, newsletter, sms and other types of campaigns with specific collateral stored in the CRM system.
Marketing Analytics & Report
A campaign’s status displays data such as the number of messages sent and the number of messages that bounced back, number of targets that viewed the campaign message, the number of lead and contact records that were created, and so on. This enables you to evaluate the effectiveness of the campaign for further action. Track, analyze and run more campaigns depending upon the interest levels of targets.
With active support for integration with data visualization and analysis tools, management gets to unlock advanced features like sales projections and campaign performance projections.
Lead Capture From Multiple Channels
SimpleCRM helps in capturing leads through a wide variety of mechanisms. Not only does it automate lead capture from traditional sources such as incoming emails, outbound or inbound calls, bulk leads from 3rd party sources, websites etc., but it also enables automatic lead capture through social listening especially from Facebook, Twitter and chatbot.
Create leads from website visitors or other digital channels.
Generate a web-to-lead form and place at an external website which allows SimpleCRM has to track website visitors for identifying sales opportunities.
Wizard-driven web forms capture online enquiries which can be customized, branded and used for a variety of marketing campaigns, from free trials to event registration, online surveys and more. Form data can be imported directly into CRM and into the hands of the right sales person.
Manage and track new leads in SimpleCRM and follow-up on key sales opportunities.
Track the original source of leads with UTM tracking code builder, it generates unique URL of landing page with contact us form which can be used in different social media campaigns. This helps in identifying which campaigns are generating more revenue.
Assign leads to sales professionals using rule-based assignments. Identify and measure leads using lead scoring which determines the interest level of potential customers, by attaching value based on their behavior relating to their interest in products or services.
Listen And Engage Customers On Social
Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook, and Linked In. Monitor your global sentiment and brand presence.
Our Services Provide A Unique Range Of Benefits
Pricing and Plan
Monthly Subscription Fees. No Costly Surprises
Sales EditionJump-start your sales
- Field sales app
- Responsive web-based CRM
- Customers and contacts
- Leads and opportunities
- Follow-ups and reminders
- Email configuration
- Sales workflows
- Reports and dashboards
- Quotations and invoices
- Document management
- Comprehensive security controls
- Standard support
- Secure aWS cloud hosting
Professional EditionFull-featured, comprehensive CRM
- Sales edition +
- Ticketing / Case Management
- Comprehensive Digital Marketing
- Custom Modules
- Advanced / customized CRM analytics
- Email & social media campaigns
- Call-centre ready plugins
- Basic workflows
- Customizations & integrations
Enterprise EditionAdvanced CRM with an AI edge
- Professional edition +
- SMS & social media campaigns
- Business process management (BPM) module
- Sentiment analyser for tickets
- Virtual agent / chatbot
- Enterprise support